Infuse me

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    About

    London Mixology Expertise to French Innovation

    Chloë Laigre founded Infuse Me.

    The vision emerged after developing craft in distinguished London cocktail establishments. Journeys between Rennes, Brittany, and London's vibrant mixology scene sparked clear mission: making sophisticated, bar-quality cocktails accessible to everyone at home without specialized equipment or professional expertise.

    Laigre's London experience provided invaluable insights into professional cocktail creation. High-end bars employ specialized techniques—smoking glassware, clarifying citrus, infusing spirits with fresh ingredients. These methods create complex flavor profiles impossible to replicate without professional tools, training, and time investment. Home enthusiasts recognize quality gaps between restaurant cocktails and home attempts.

    Cold-Infusion Sachet Innovation

    Based in Rennes, Infuse Me pioneered innovative approach to cocktail creation through carefully crafted cold-infusion sachets. Each blend combines natural ingredients, fruits, and spices meticulously selected creating balanced flavor profiles transforming ordinary spirits or non-alcoholic bases into extraordinary drinks within minutes.

    The sachet format revolutionizes home cocktail preparation. Traditional cocktails require multiple fresh ingredients with limited shelf lives. Herbs wilt. Citrus dries. Spices lose potency. Specialty ingredients prove expensive for single-use purchases. The infusion sachets concentrate these components in shelf-stable format maintaining flavor intensity while eliminating waste.

    Cold-infusion preserves delicate aromatics heat-based methods destroy. Essential oils remain intact. Subtle flavor nuances survive. The process creates depth impossible through simple mixing or muddling.

    House-Smoked Citrus Signature

    Laigre's commitment ensures 100% natural ingredients with 95% sourced from certified producers. The signature process includes house-smoked citrus over beechwood creating distinctive aromatic profiles across six unique blends.

    Smoking citrus requires specialized equipment and technique. Beechwood provides mild, sweet smoke without overpowering fruit aromatics. Temperature control prevents bitterness while developing complexity. This professional technique—typically requiring smoking guns or wood-fired grills—becomes accessible through pre-prepared sachets.

    Environmental and Social Responsibility

    Every sachet receives biodegradable corn fiber "cocoon" packaging reflecting zero-plastic policy and environmental consciousness. Beyond exceptional products, Infuse Me demonstrates strong social responsibility through collaborations with ESAT in Noyal-sur-Vilaine and the women's prison in Rennes for packaging and assembly.

    These partnerships create employment opportunities for marginalized populations while ensuring quality production. ESAT (Établissement et Service d'Aide par le Travail) supports workers with disabilities. Prison collaboration provides skill development and income for incarcerated women preparing for reintegration. This community-focused approach combined with dedication to artisanal production methods earned recognition in distinguished venues including starred restaurants, positioning Infuse Me as innovators transforming complex mixology into simple elegance.

    Distinction

    Beechwood-Smoked Citrus Technique Mastery

    Infuse Me developed specialized expertise in cold-infusion blends creating bar-quality cocktails and mocktails at home.

    Proprietary processes eliminate complex equipment or extensive ingredient lists offering perfectly balanced sachets infusing directly into spirits or non-alcoholic bases. This accessibility democratizes sophisticated cocktail culture previously requiring professional training or expensive bar equipment purchases.

    Ingredient Selection and Dehydration Science

    At the core of expertise lies meticulous ingredient selection and combination. Each blend undergoes rigorous development ensuring optimal flavor extraction during cold-infusion periods typically ranging from minutes to hours depending on desired intensity.

    The brand mastered techniques for dehydrating and smoking citrus fruits over beechwood creating distinctive aromatic profiles typically requiring professional equipment. Dehydration concentrates flavors while extending shelf life. Moisture removal prevents microbial growth enabling room-temperature storage. Proper dehydration maintains essential oils and aromatic compounds that fresh fruit would lose through oxidation.

    Smoking adds complexity through controlled exposure to wood combustion products. Beechwood produces mild, slightly sweet smoke complementing citrus without overwhelming delicate flavors. Temperature and timing prove critical—insufficient smoking provides minimal impact while excessive smoking creates acrid bitterness.

    Signature Blend Portfolio

    Signature blend expertise includes:

    • "Orange Me" featuring house-smoked orange with woody notes perfect for gin or vodka
    • "Purple Me" offering vibrant, fruit-forward complexity for various spirits
    • Four additional unique blends each crafted for specific flavor profiles and drinking experiences

    Each blend targets specific spirit compatibilities. "Orange Me" complements gin's juniper and vodka's neutrality. "Purple Me" provides fruit-forward profiles working with lighter spirits or creating colorful mocktails. The remaining blends address different flavor preferences—herbal, spicy, tropical, or sophisticated—creating comprehensive portfolio serving diverse tastes.

    Versatile Base Compatibility

    Expertise extends to creating versatile products working with alcoholic and non-alcoholic bases. This flexibility enables consumers crafting classical interpretations to innovative alcohol-free alternatives with equal sophistication.

    Non-alcoholic cocktails historically lacked complexity of spirits-based versions. Alcohol acts as solvent extracting and carrying flavors. Removing alcohol creates thin, unbalanced drinks. Infuse Me's sachets provide concentrated flavor complexity compensating for alcohol's absence, creating satisfying mocktails rivaling traditional cocktails in depth and interest.

    Artisanal Hand-Assembly Process

    Production processes remain entirely artisanal with each sachet hand-assembled in France. This hands-on approach ensures consistent quality through meticulous attention at every stage from ingredient measuring through final packaging.

    Hand-assembly allows flexibility impossible in automated production. Workers adjust ingredient proportions addressing natural variations in botanical materials. Visual inspection identifies imperfect components. Quality control occurs throughout assembly rather than solely at endpoints. Results deliver professional-quality drinks with remarkable simplicity—add sachet to chosen liquid, wait for recommended infusion time, and enjoy perfectly balanced drinks rivaling high-end cocktail bars without extensive ingredient shopping, equipment investment, or technique mastery.

    Values

    95% Certified Ingredient Purity Standards

    Commitment begins with rigorous ingredient selection.

    Choosing each plant material, fruit, and spice for flavor profile, source, and production methods ensures authentic quality foundations. With 95% certified ingredients, the brand ensures pure, authentic flavors without artificial additives, preservatives, or colorings compromising taste or health.

    The 5% non-certified ingredients likely represent specialty items unavailable from certified sources or components where certification proves impractical. Maintaining 95% certification rate demonstrates commitment while acknowledging practical sourcing realities in specialty ingredient markets.

    Certification verifies farming practices through independent auditors. Producers must demonstrate sustained compliance over multiple seasons. This third-party verification distinguishes certified products from those making unverified natural claims without documentation.

    Hand-Crafted Quality Assurance

    Production maintains quality dedication through entirely hand-crafted methods. Each blend receives careful measurement, mixing, and packaging by hand in France allowing precise quality control preserving distinctive character of each infusion blend.

    Manual production enables responsiveness to ingredient variations. Fresh botanicals possess different moisture contents affecting optimal ratios. Skilled workers adjust formulations maintaining consistent flavor profiles despite natural agricultural variations. This adaptability proves impossible with rigid automated systems.

    Zero-Plastic Environmental Leadership

    Environmental leadership evidences through:

    • Biodegradable corn fiber "cocoon" bags for infusions decomposing naturally
    • Recycled kraft cardboard packaging reducing virgin material consumption
    • Zero-plastic policy throughout product lines eliminating petroleum-based materials
    • Minimal waste production processes optimizing ingredient usage and recycling production byproducts

    Corn fiber bags represent sustainable innovation. Unlike conventional plastics persisting centuries, corn fiber decomposes within months under proper composting conditions. The material provides adequate moisture barriers for dried ingredients while maintaining environmental compatibility.

    Recycled kraft cardboard reduces environmental impact compared to virgin paper production. Recycling requires less energy and water while diverting waste from landfills. The kraft process creates durable packaging protecting products during shipping and storage.

    Perfected Flavor Balance

    Six signature blends represent years of experimentation resulting in perfectly balanced flavor combinations. Each blend offers unique aromatic profiles from smoked citrus notes of "Orange Me" to vibrant, fruit-forward character of "Purple Me."

    Balance proves critical in cocktail creation. Single flavors bore palates quickly. Unbalanced combinations create discord rather than harmony. Successful blends feature primary flavors supported by complementary secondary notes and subtle background elements adding depth. Achieving this balance requires countless iterations testing different proportions and combinations.

    Cold-Infusion Aromatic Preservation

    Products deliver complex, layered flavors through remarkably simple processes. Cold-infusion methods preserve delicate aromatics that might be lost in traditional cocktail preparation creating drinks with depth and nuance typically requiring extensive bartending knowledge and specialized equipment.

    Heat degrades volatile aromatic compounds. Muddling and shaking introduce oxygen accelerating oxidation. Cold-infusion protects these delicate elements allowing gentle extraction over time rather than aggressive mechanical or thermal processing. This combination of ingredients, sustainable practices, and innovative design positions Infuse Me as leader in the cocktail infusion market offering exceptional quality appealing to both novices and connoisseurs seeking sophisticated results without professional training.

    Recognition

    Starred Restaurant Recognition and Social Impact

    Infuse Me rapidly established excellence reputation within the cocktail market.

    Innovative cold-infusion sachets attracted attention from culinary professionals and mixology enthusiasts earning placements in distinguished venues including starred restaurants and high-end hospitality establishments throughout France demonstrating professional validation of quality and innovation.

    Starred restaurant placement proves particularly significant. Michelin-starred establishments maintain exacting standards across all menu components including beverages. Chef selection of Infuse Me demonstrates products meeting professional quality benchmarks while offering convenience aligning with operational efficiency needs.

    Trade Fair and Platform Presence

    Brand presence at influential trade events like Maison&Objet elevates profile introducing unique cocktail creation approaches to international audiences. Selection for retail platforms like Ankorstore demonstrates growing recognition of quality and originality within specialty food and beverage sectors.

    Maison&Objet represents major European trade fair attracting buyers, media, and design professionals. Presence provides visibility while enabling direct relationship building with potential retail and hospitality partners. The platform validates brand positioning within lifestyle and design-conscious markets.

    Ankorstore connects independent brands with boutique retailers across Europe. Inclusion indicates appeal to specialty shops seeking distinctive products for discerning customers. The platform provides distribution infrastructure enabling rapid market expansion.

    Community-Focused Production Model

    Beyond product innovation, Infuse Me gains positive attention for social responsibility commitment. Collaborations with ESAT in Noyal-sur-Vilaine and the women's prison in Rennes for packaging and assembly reflect business models prioritizing community engagement and ethical practices.

    These partnerships create meaningful impact beyond charitable donations. ESAT collaboration provides employment for workers with disabilities often facing discrimination in conventional job markets. The work offers skill development, social integration, and income supporting independence.

    Prison partnership provides incarcerated women with training, income, and purpose. Skills learned through packaging and assembly translate to post-release employment opportunities. Income supports families and facilitates successful reintegration. Research demonstrates employment reduces recidivism rates significantly.

    Product Innovation Pipeline

    Looking ahead, Infuse Me continues exploring new cocktail innovation frontiers. Brand development includes additional aromatic blends inspired by global cocktail trends and regional ingredients with plans for limited-edition seasonal collections showcasing unique flavor combinations.

    Global cocktail trends might inspire Asian-influenced blends featuring yuzu, shiso, or lemongrass. Regional French ingredients could highlight Provençal lavender, Breton seaweed, or Alpine herbs. Seasonal collections enable experimentation with limited-production specialty ingredients creating exclusivity and urgency encouraging trial.

    Educational Engagement Strategy

    Educational initiatives form key aspects of future direction developing virtual mixology workshops and tasting events designed deepening customer engagement while sharing passion for sophisticated yet accessible cocktail creation.

    Virtual workshops provide scalable customer engagement. Participants learn proper infusion techniques, flavor pairing principles, and presentation approaches. Interactive formats build community while demonstrating product versatility encouraging creative applications beyond basic instructions.

    As consumer interest in at-home cocktail experiences grows, Infuse Me stands at forefront of this movement combining artisanal craftsmanship with convenience and environmental consciousness. Ongoing commitment to quality, innovation, and sustainability ensures continued pioneering in transforming how people enjoy cocktails and mocktails at home connecting professional mixology techniques with everyday accessibility through thoughtful product design and social responsibility.