Founded in 2006 by Daniel Trenk in Oststeinbek, Germany, Alveus emerged as a visionary tea brand that brilliantly merges European tea traditions with innovative blending techniques. What began as a primarily B2B-focused enterprise has evolved into a comprehensive tea authority with over 800 certified organic varieties. The brand reached a significant milestone in 2014 with the launch of their organic tea line, demonstrating their commitment to quality and sustainability.
Alveus distinguishes itself through meticulous sourcing practices influenced by geographical specialties - from Yunnan's Pu Erh bricks to Shizuoka's premium matcha and Rooibos from the Cedarberg mountains. Trenk's hands-on approach involves personally selecting ingredients from organic tea gardens worldwide, embodying the perfect fusion of German precision with global tea cultures.
The brand's social responsibility ethos is exemplified by collections like Soul of Sri Lanka, which supports disabled Sri Lankan youth. This initiative reflects Alveus's dedication to creating positive impact through their business practices.
In 2023, Alveus demonstrated their forward-thinking approach by introducing IoT-enabled smart infusers, marking their evolution from traditional tea wholesaler to an omnichannel tea solutions provider. This technological advancement represents their commitment to innovation while honoring tea traditions.
With each carefully crafted blend, Alveus continues to set new standards in the premium tea industry, combining exceptional quality with sustainable practices and social consciousness.
