Urbll
Filter
Sort by:
Description
Urbll emerged in 2021 as a woman-owned, family-run business based in Gilbert, South Carolina. Founded by mother-daughter team Lai and Gigi, the brand represents a perfect blend of scientific knowledge and herbal tradition. Lai, who holds a BS in chemistry and biology earned in 2020, brings her scientific expertise to the creation of high-quality herbal products. Her lifelong passion for medicinal herbs serves as the foundation for Urbll's commitment to organic, ethically sourced plant ingredients.
The brand's journey began on Etsy, where it quickly gained popularity, amassing over 13,000 five-star reviews before transitioning to its own dedicated website. This move allowed Urbll to provide more comprehensive product information and avoid platform restrictions on discussing herbal benefits. Throughout three years of operation, the founders have cultivated relationships with organic suppliers worldwide, ensuring that each product meets their exacting standards for authenticity and quality.
What sets Urbll apart is its dedication to purity and transparency. Every herb and plant ingredient in their collection is 100% organically grown, free from pesticides, chemicals, and additives. The brand specializes in unique offerings such as their signature Lotus Collection, featuring Egyptian Blue Lotus, Red Lotus, and White Lotus in various forms, from whole flowers to pre-ground blends.
Urbll's product line extends beyond rare herbs to include mood-specific herbal blends like "Bliss," "Lucid Dreams," and "Happy Mood," each meticulously formulated for specific intentions. Their small-batch production ensures freshness and potency, while their competitive pricing makes premium herbal products accessible to a wider audience.
As a family of lifelong herbalists with scientific backgrounds, Urbll's founders have created a brand that honors traditional herbal knowledge while embracing modern scientific understanding. This unique approach has established Urbll as a trusted source for those seeking genuine, high-quality herbal products to support their wellbeing journey.
Types
Herbal Expertise Grounded in Science
Urbll stands at the intersection of traditional herbal wisdom and modern scientific knowledge. Founded by Lai, a plant biologist with a BS in chemistry and biology, the brand brings exceptional expertise to every product created. This scientific foundation ensures that each herbal blend is formulated with precise understanding of plant properties and potential benefits.
The brand specializes in several distinct categories that showcase their unique expertise:
Signature Lotus Collection - Urbll has developed particular expertise with lotus varieties, offering Egyptian Blue Lotus, Red Lotus, and White Lotus in multiple forms. Available as whole flowers, petals, and convenient pre-ground blends, these rare herbs are sourced with meticulous attention to authenticity and quality.
Mood-Specific Herbal Formulations - Drawing on both traditional knowledge and scientific understanding, Urbll creates proprietary mood blends designed for specific intentions. Popular formulations include "Bliss," "Lucid Dreams," and "Happy Mood," each carefully balanced for optimal efficacy.
Innovative Pre-Ground Blends - Recognizing the importance of convenience without sacrificing quality, Urbll pioneered pre-ground herbal blends that maintain potency while being easier to use. This innovation makes incorporating herbs into daily routines more accessible.
Rare and Hard-to-Find Herbs - The brand specializes in sourcing uncommon herbs that are difficult to find elsewhere, particularly in organic quality. This includes Blue Butterfly Pea Flower, Berry Chaga, and various lotus varieties.
Natural Body Care - Extending their herbal expertise to personal care, Urbll offers products like Whipped Organic Tallow and Bhringraj Oil, formulated with the same commitment to purity and efficacy as their herbal offerings.
Every product undergoes small to medium batch production, ensuring strict quality control and maximum freshness. This approach allows Urbll to maintain consistent potency across their entire product range while adapting formulations based on customer feedback and emerging research.
Benefits
Exceptional Quality Through Ethical Sourcing
At the heart of Urbll's product philosophy lies an unwavering commitment to quality that begins with their meticulous sourcing practices. The brand has spent years developing relationships with organic suppliers worldwide, selecting partners who share their dedication to ethical cultivation and harvesting methods. This careful selection process ensures that every herb in their collection meets stringent standards for purity and potency.
Superior Herbal Integrity
Urbll's quality standards are evident in every aspect of their products:
- 100% organically grown herbs and plant ingredients
- Zero pesticides, chemicals, or additives
- Hand-picked and shade-dried to preserve natural properties
- Small-batch production ensuring maximum freshness
- Rigorous testing for authenticity and purity
The brand's signature Lotus Collection exemplifies these standards. Their Egyptian Blue Lotus, available as whole flowers or pre-ground petals, undergoes careful verification to ensure authentic sourcing and optimal potency. Similarly, their Berry Chaga Tea combines multiple superfoods, each individually selected for quality and efficacy.
Thoughtful Packaging and Presentation
Urbll extends their quality focus to packaging, using materials designed to preserve herbal integrity while providing an elevated user experience. Many products come in protective glass containers, and thoughtful touches like included wooden spoons demonstrate attention to detail. This careful presentation not only protects product quality but also enhances the ritual of using these special herbs.
Value-Conscious Approach
Despite their premium quality, Urbll maintains competitive pricing to make exceptional herbs accessible. The brand frequently includes sample extras with orders, allowing customers to experience new products while demonstrating the value-focused philosophy that guides their business practices. This approach has contributed to their exceptional customer satisfaction ratings and loyal following.
Instructions
Recognition and Growth in the Herbal World
Since its founding in 2021, Urbll has quickly established itself as a respected name in the herbal wellness space. The brand's commitment to quality and authenticity has earned significant recognition, most notably through its impressive collection of over 13,000 five-star reviews during its time on Etsy. This remarkable achievement speaks volumes about customer satisfaction and product excellence.
The transition from Etsy to an independent website marked a significant milestone in Urbll's growth trajectory. This strategic move enabled the brand to provide more comprehensive information about their products and maintain direct relationships with their expanding customer base. It also allowed Urbll to overcome platform restrictions regarding discussions of herbal benefits, creating a more educational and transparent shopping experience.
Industry Recognition
Urbll has gained recognition for several distinctive achievements:
- Development of proprietary mood-specific herbal blends
- Expertise in rare lotus varieties and their applications
- Innovation in pre-ground herbal formulations
- Excellence in customer service and education
The brand has also established successful wholesale and white-label services, enabling other businesses to offer Urbll's premium products under their own branding. This expansion into B2B relationships demonstrates industry confidence in their quality standards and formulations.
Future Directions
Looking ahead, Urbll is positioned for continued growth and innovation. The brand is actively developing new herbal tea blends and mood-specific formulations while exploring additional varieties for their popular Lotus Collection. Expansion into new hair and body care products is anticipated, building on the success of existing offerings like their Whipped Organic Tallow and Bhringraj Oil.
Urbll remains responsive to emerging industry trends, particularly the increasing demand for adaptogenic herbs, functional plant ingredients, and sustainable packaging solutions. Their commitment to customer education and community engagement continues to strengthen their position as a trusted authority in the organic herbal wellness sector.
